By default, Google Ads data shows performance at the campaign or ad level. To see the exact search terms driving your results, you need to set up a Search Term widget using a specific report type. Here's how to set it up
Step 1. Add a table widget to the report from the "Widgets" section.
Step 2. In the widget's settings, change the report type to "Search Term View", then set the dimension to "Search Term".
Your table will now show search term-level data, including impressions, clicks, and any other metrics you add.
