Google Ads tracks who sees your ads by gender and age range, but each requires its own widget with a specific setup. If you've ever added a table and couldn't find the right dimension, the steps below will get you sorted.
Note: It's not possible to show gender and age range in the same widget, because Google Ads API stores them as separate datasets, so each requires its own widget with its own report type.
How to create a Gender widget
Step 1. Open the Widgets section in the right sidebar and drag a Table widget onto your report.
Step 2. With the widget selected, change the report type to "Gender View"
Step 3. Select the "Gender" dimension and choose the metrics that you want to track
How to create an Age range widget
Step 1. Open the Widgets section in the right sidebar and drag a Table widget onto your report.
Step 2. With the widget selected, change the report type to "Age range view"
Step 3. Select the "Age range" dimension and choose the metrics that you want to track
