Conversion Actions are the specific events you track in Google Ads: form submissions, purchases, phone calls. Here's how to build a table that breaks down performance by each one.
Step 1: Add a table widget to the report and choose the "Campaign" report type:
Step 2: Add a "Conversion action name" dimension to the widget:
Step 3. Set your metrics to one or more of the following: "Conversions", "Conversions value", "All conversions", or "All conversions value".
Your table will now show performance broken down by each Conversion Action.
Note: The Google Ads API only supports the mentioned four metrics when segmenting by Conversion Actions. Using any other metric, such as Clicks or Impressions, will return an error.
