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Engagement rate calculation
Engagement rate calculation

Learn how engagement rate is calculated in Whatagraph

Daumante Kubiliunaite avatar
Written by Daumante Kubiliunaite
Updated over a week ago

Facebook Page

All posts engagement rate = (posts|reactions + post|comments + post|shares) / post|impressions * 100;

All posts engagement rate = (posts|reactions + post|comments + post|shares + clicks) / post|impressions * 100;


​Instagram

Engagement rate = engagement / followers * 100;

Twitter

Public engagement rate = engagements / impressions *100

Linkedin Ads

Average Engagement = (clicks + (total_engagements - clicks)) / impressions * 100

Engagement rate = (paid|clicks + free|clicks) / total impressions * 100

If you have any questions regarding this, please contact our customer support team via chat or email hi@whatagraph.com.


If you have any questions or need additional help, please get in touch with our customer support via live chat or hi@whatagraph.com

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