Facebook Page
All posts engagement rate = (posts|reactions + post|comments + post|shares) / post|impressions * 100;
All posts engagement rate = (posts|reactions + post|comments + post|shares + clicks) / post|impressions * 100;
Instagram
Engagement rate = engagement / followers * 100;
Public engagement rate = engagements / impressions *100
Linkedin Ads
Average Engagement = (clicks + (total_engagements - clicks)) / impressions * 100
Engagement rate = (paid|clicks + free|clicks) / total impressions * 100
If you have any questions regarding this, please contact our customer support team via chat or email hi@whatagraph.com.
If you have any questions or need additional help, please get in touch with our customer support via live chat or hi@whatagraph.com