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Engagement rate calculation
Engagement rate calculation

This is how engagement rate is calculated in Whatagraph

Daumante Kubiliunaite avatar
Written by Daumante Kubiliunaite
Updated over a week ago

Facebook Page

Engagement rate = (post|actions + post reaction|actions + comment|actions) / reach * 100;


Instagram

Engagement rate = engagement / followers * 100;

Twitter

Engagements = retweet_count + favorite_count;

Engagement rate = engagements/followers/new_tweets*100

Twitter Ads

Engagement rate = (engagements / impressions) * 100

Linkedin Ads

Average Engagement = (clicks + (total_engagements - clicks)) / impressions * 100

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