Have you ever wanted to display values at different stages of a process in your reports? You can do that by using our funnel widget. Funnels enable you to easily track value changes, assess performance, and identify potential issues within the process.
A typical sales funnel chart can start with visitors on top, then narrow down to leads, then qualified leads, and closed deals at the very end. A typical advertising campaign funnel chart can visualize impressions -> reach -> clicks -> sessions -> offer views, etc,
How to build a funnel chart
Step 1. Go to the report and click on the "Make changes" button.
Step 2. Select the "Widgets" section on the right side of the report. There you will find a widget called "Funnel". Drag the funnel widget to your report. Once you click on the widget, you will see options to change a metric or add a new one.
Step 3. In this view, you can also apply a filter or switch to a different source/channel if needed.
How a funnel works
A funnel chart is a simple way to see how people move through each step of a process, for example, from seeing your ad to clicking it, and then taking further actions.
The first row is always 100% because it shows the total amount at the very top of the funnel. In the example above, that’s impressions, the total times your ad was seen.
The second row shows what percentage of those impressions turned into the next step — clicks. The calculation would be (Clicks x 100%) / Impressions
The third row shows what percentage of those clicks moved to the next step, in this case, Conversions.
Each percentage is based on the step right above it, not on the very first number. This means the percentages don’t add up to 100%. Instead, they show how many people make it from one stage to the next.
Think of it like watching how a crowd thins out as people move from one room to the next — at each doorway, you see what share of the previous group continues forward.