Whatagraph offers four plans, and the right one comes down to how many data sources you need to connect and which integrations and features your reporting calls for. Whatagraph IQ is included in every plan, and every plan comes with unlimited users and unlimited reports.
For a full comparison of features, please check our Pricing page.
Plan | Monthly | Annual | Source Credits | Best For |
Free | €0 | €0 | 5 | Testing and small projects |
Go | €249 | €199/month (€2,388/year) | 20 | Small agencies and freelancers |
Max | - | €699/month (€8,388/year) | 50 | Growing teams with advanced data sources |
Prime | - | Custom | Custom | Global teams with complex reporting needs |
Free - €0/month
The Free plan is where you start if you're new to marketing reporting, or if you want to try Whatagraph before committing. Connect a couple of channels like Google Analytics and Meta Ads, build a few simple reports, and see how the reporting flow works, at no cost.
What's included:
5 source credits
Unlimited users and reports
All Essential Integrations, including Google Ads, Facebook, GA4, and LinkedIn
Basic report building and automation
Whatagraph IQ
Live chat support
Go - €199/month (annual) or €249/month
Go is built for small agencies and freelancers doing regular monthly or bi-weekly reporting across paid ads, social, and web analytics. It includes everything in Free, plus the capacity to produce simple client reports with pre-made themes and automation.
What's included:
20 source credits
Unlimited users and reports
All Essential Integrations
Professional automation
Live chat support
Max - €699/month (annual)
Boost is for growing agencies and small multi-location operators that need automated weekly or monthly client reporting with more customization. It includes everything in Start, plus Advanced Integrations, cross-channel data aggregation, and goals and alerts.
What's included:
50 source credits
Unlimited users and reports
All Essential and Advanced Integrations (Shopify, Semrush, Ahrefs, Klaviyo, and more)
Custom transformations (custom metrics and dimensions)
Goals and alerts
Full custom branding
Live chat support
Prime - Custom Pricing
Max is for large agencies and multi-location operators running high-volume, fully automated reporting across many brands, teams, or markets. It includes everything in Boost, plus Premium Integrations and enterprise-grade features and support.
What's included:
Custom source credits
Unlimited users and reports
All Essential, Advanced, and Premium Integrations, including Display & Video 360 and Adobe Analytics
Custom source blends and aggregations
A dedicated Customer Success Manager, tailored onboarding, and priority support