No matter the size of your team, marketing reporting comes with its own challenges, and they multiply as you grow. That's why each Whatagraph plan is built for a different stage, so the platform scales with you from your first report to global, multi-brand reporting. Whatagraph IQ is included in every plan, and every plan comes with unlimited users and unlimited reports.
Free – Getting Started With Confidence
If you're a freelancer, a small team, or an agency that wants to try before committing, the Free plan is the place to begin. It gives you enough to start reporting without cost or risk.
Key benefits:
Build reports from a template or from scratch, or let Whatagraph IQ create one from a single prompt
Try report automation and see the full reporting flow in action
Live chat support
Once you need to connect more sources, it's time to grow.
Go – Save Time and Consolidate Accounts
Go is where reporting becomes hands-off for a handful of clients or in-house channels.
Key benefits:
20 source credits - enough to keep several clients or channels in one place
Automate recurring reports and have them emailed to clients or stakeholders on a set schedule
Everything in Free
Max – Prove ROI With Advanced Insights
Max adds the integrations and data transformation you need to report across channels and demonstrate results.
Key benefits:
50+ source credits (more available for an extra fee) and Advanced Integrations, including SEO tools (Semrush, Ahrefs), email marketing (Klaviyo, Mailchimp), and call tracking
Use Organize to unify cross-channel data with custom metrics, custom dimensions, and blended sources
Set goals and get alerts by email or Slack when performance shifts
Full white-label branding across your reports
Everything in Go
Prime – Global Scale and Maximum Efficiency
Prime is built for high-volume, fully automated reporting across many brands, teams, or markets, with enterprise controls and support.
Key benefits:
100+ source credits (more available for an extra fee) and Premium Integrations, including programmatic platforms (DV360, The Trade Desk), Adobe Analytics, e-commerce, and CRM
Send your data onward to BigQuery, Looker Studio, or Whatagraph Storage
Whatagraph IQ+ for auto-updating summaries and AI-generated dimensions
A dedicated Customer Success Manager, tailored onboarding, and priority support
Everything in Max
Quick Comparison
Plan | Best for | Source credits | What you get |
Free | Freelancers and small teams trying Whatagraph | 5 | Essential integrations; build and automate simple reports |
Go | Small agencies and freelancers | 20 | Recurring automated reports |
Max | Growing agencies and small multi-location operators | 50+ | Advanced integrations, cross-channel data in Organize, goals and alerts |
Prime | Large agencies and multi-location operators | 100+ | Premium integrations, data destinations, IQ+, SSO, API, priority support |