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How to connect a YouTube channel to Whatagraph

Connect a YouTube channel and pull performance data, including views, watch time, subscriber changes, and video engagement.

Updated yesterday

The YouTube integration covers channel analytics: views, watch time, subscriber changes, and video engagement.

Important: To manage channel permissions via a Brand Account, the YouTube channel must first opt out of YouTube Studio.

Step 1. Go to the Data space, and select "Sources". Click "Connect new source" and find "YouTube" in the channel list

Step 2. Sign in with the Google account that has been granted access to the Brand Account.

Step 3. In the permissions pop-up, click "Allow" to grant Whatagraph access to YouTube data.

Step 4. Select the YouTube channel you want to connect as a source and click on "Connect your data"

Note: If the channel hasn't opted out of YouTube Studio, permissions are managed through YouTube Studio instead. In that case, only the Owner role will allow you to add the channel as a source; Content Admin or lower is not sufficient.

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