Whatagraph MCP (Model Context Protocol) lets your AI assistant, such as Claude, read your Whatagraph account data directly: report sources, metrics, account structure, and more.
Once connected, you can ask plain-language questions about your data, spot broken sources, and generate summaries without leaving your chat. Reading your data works on every plan. Creating, updating, and deleting reports are available on the plans that include those tools.
Before you start
If you’re on a Claude team or enterprise workspace and don’t see Whatagraph in your connectors, ask whoever manages your Claude workspace to enable it.
Tip: Make sure you're logged into your Whatagraph account in the same browser before you begin - it makes the authorization step a one-click action.
How to connect in Claude
Whatagraph is available directly in Claude’s connector directory, so you do not need to add it as a custom connector or paste a server URL.
Step 1. Open Settings in Claude and go to Connectors. Search for Whatagraph, then click “Connect”.
Step 2. An authorization page will appear, where you will be able to select your Whatagraph team, and then confirm the choice by clicking on Authorize
Step 3. After the connection is authorized, you will be able to see the list of permissions that the connector has.
Step 4. Test the connection by asking: "What do you have access to in my Whatagraph account?" - your assistant should respond with your connected sources and account details.
Note: If permissions are set to "Needs approval", you'll need to authorize each time the connector pulls data. To skip that, switch to "Always allow" in the permissions page.
Does this work on ChatGPT too?
Yes. Whatagraph has a dedicated app in the ChatGPT app directory - no custom connector setup needed. Go to the Whatagraph app page, click Connect, and authorize your Whatagraph account. Once connected, you can use the same prompts and skills described below.
Using another MCP client
If you’re connecting from a different MCP client that asks for a server URL, use: https://mcp.whatagraph.com/mcp
The authorization flow is the same: a browser window opens, you select your team, and you approve access.
What you can do once connected
Once connected, your assistant can:
Give a performance briefing across your top clients, no dashboard needed
Spot stale or disconnected sources before they become a client problem
Break down spend across channels for any time period
Build a report: create it, add widgets, and attach the right sources
Combine channels with a blend or a source group
Create goals, custom metrics, or a public share link
Note: Your assistant asks before it creates or changes anything, and confirms again before deleting. Build and delete tools depend on your subscription plan.
Go further with ready-made skills
Skills are pre-built playbooks for common tasks, from spend analysis and client briefings to building reports, blends, and custom metrics. They’re built into your connection, with nothing to install.
Your assistant discovers available skills automatically at the start of each conversation. To see the full list, ask: "What skills do you have available?" To load one, ask by name: "Load the spend analysis skill."
For the full list of skills, use cases, and example prompts for each, see How to get more from your AI assistant with Whatagraph MCP.
Prefer to see it in action? Watch the full video walkthrough below.