Have you ever run into an issue where your Facebook Ads data is showing up incorrectly in your report? This can happen due to a couple of reasons.
Step 1. Double-check if your campaigns or ads are using the same attribution settings. If the attribution window differs, try to set the "Use unified attribution setting" view to "No" instead of "Yes".
Step 2. Double-check the metric that is chosen. If you are using a custom event metric(created using a pixel) in the Ads Manager, that is called a specific way, try searching for it in the metrics section:
Step 3. Double-check if your source or widget filter is set up properly and has all of the necessary fields filled in. If your filter isn't working with "Contains", please try using "Includes".
Step 4. Make sure that the date period that you are viewing in the Ads Manager is the same one as in the report/widget:
Step 5. The "Results" column, which can be viewed in the Ads Manager, is not available as a metric because it can provide different data for a variety of metrics. For example, "Lead" data that is shown just for one campaign in the "Results" section could have "Lead" across other campaigns. To compare the data that you see in the widget and in the Ads Manager, add the metric as a separate column.
