Single value widgets are the quickest way to show a number that matters. Use them for headline metrics at the top of a report: total ad spend, sessions, leads, or ROAS, so clients see the most important numbers before anything else.
Step 1. Go to the Widgets section in the right sidebar and drag the Single Value widget onto the report.
Step 2. Click the widget to open its settings on the right side.
Step 3. Click the metric field and select the metric you want to display, for example, Sessions, Clicks, or Total Cost, and click "Update" to apply your selection.
You can also fine-tune how the number is presented. Open the widget's Settings tab to adjust:
Decimal places — control how many digits appear after the comma
Comparison display — choose between Percentage, Absolute, or Combined to change how the period-over-period change is shown
Shorten numbers — display large numbers in condensed format, for example, 1.2M instead of 1,200,000
Footer visibility — hide the footer if you want a cleaner, more minimal look
