We’ve recently introduced new reporting options for Facebook Page integration to provide more flexible and detailed insights. Alongside these improvements, some older metrics have been soft-deprecated and will be fully deprecated by November 15, 2025.
This update ensures better data accuracy and alignment with Meta’s latest API capabilities.
What’s new?
You can now use the following new report types to gain deeper insights into your Facebook Page performance:
From followers
From ads
City
Geo
These new types offer more granular reporting and improved tracking for audience engagement and views.
Deprecated Metrics & Recommended Alternatives
To ensure a smooth transition, here’s a list of soft-deprecated metrics and their recommended alternatives:
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Note: If you can't find an alternative, it means Meta is fully sunsetting these metrics.
What happens next?
These metrics are currently soft-deprecated but still available for use.
After November 15, 2025, all deprecated fields will no longer return data in your reports.
We recommend updating your widgets and automated reports to use the new recommended alternatives to avoid data gaps.
Check this guide for how to update deprecated metrics to the active ones.
If you have any additional questions, please reach out to our Customer Support team via Live chat!