Q: Which metrics are unique?

Unique metrics have the word "unique" in their titles. "Reach" is also a unique metric, which is considered unique impressions.

Q: How does this affect my reports?

Unique metrics can only display value if the selected date range in the report or widget is at most 92 days. If your selected date range is wider than 92 days, you will see "-" in the widget.

Q: What if I want to pick a different date range?

If you want to pick a different date range that is wider than 92 days, we recommend using any of the chart or table widgets with the "Date" dimension: