The newest Facebook Page update affected how unique metrics work in our reports. Below you will find answers to the most frequently asked questions.
Q: Which metrics are unique?
Unique metrics have the word "unique" in their titles. "Reach" is a unique metric as well.
Q: How does this affect my reports?
Unique metrics can only display value if the selected date range in the report or widget is the last 1, 7, 28, or 30 days. If your selected date range differs, you will see the closest value we can return from the Facebook Page API according to your date range.
Q: What if I want to pick a different date range?
If you want to pick a different date range than the last 1, 7, 28, or 30 days, here's a list of what will be the value displayed in the widget:
if the report (or widget) period is selected 2 days, the widget should show value for the last 1 day
if the report (or widget) period is selected 3, 4, 5, or 6 days, the widget should show the value for the last 7 days
if the report (or widget) period is selected 8, 9, 10, 11, 12, 13, 14, or 15 days, the widget should show the value for the last 7 days
if the report (or widget) period is selected 16, 17, 18 ... 27, 28, 29 days, the widget should show the value for the last 28 days
if the report (or widget) period is selected 30+ days, the widget should show the value for the last 30 days
Q: How could I still show the accurate results for the unique metrics if the date range differs from the last 1, 7, 28, or 30 days?
You can use a chart or a table widget that shows daily data:
