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What Does “Data Source” Mean?

Understand what a data source is in Whatagraph

Updated over a week ago

What Is a Data Source?

In Whatagraph, a data source refers to a single connection point between Whatagraph and an external data platform. This is how Whatagraph pulls your analytics data into reports.

Each ad account, property, or page that you connect to Whatagraph counts as one data source.


Examples of Data Sources

To help you better understand, here are some common examples:

  • 1 Google Analytics 4 property = 1 data source

  • 1 Facebook Ads account = 1 data source

  • 1 Instagram business page = 1 data source

  • 1 LinkedIn company page = 1 data source

  • 1 Google Ads account = 1 data source

Example Scenario:
If you connect:

  • 1 Google Analytics 4 property

  • 3 Facebook Ads accounts

  • 2 Instagram pages

That setup would count as 6 data sources in total.

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