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How Are Data Sources Counted?

Understand how your connected data sources are counted to manage your plan usage and stay within limits.

In Whatagraph, each specific account or property you connect counts as one data source. Knowing what counts - and what doesn't - helps you manage your plan and avoid hitting your limit unexpectedly.


What counts as one data source

Every individual account or property you connect counts as one data source, regardless of which integration it belongs to. One Google Ads account and one Meta Ads account each count as one. Two Google Analytics 4 properties from the same account count as two separate sources.

The same rule applies across clients. If you manage five clients who all use Facebook Ads, each connected Facebook Ads account counts separately - five accounts, five data sources.

Note: Blends and Data Transfers appear separately in your plan usage and don't add to your Connected sources count.


Where to See Your Data Source Count

Step 1. Go to Data sources in the left-hand navigation.

Step 2. Look at the top of the page. The number next to Connected sources shows how many data sources are currently connected to your team.


Data Sources Counting Example

To help you understand how data sources are counted, here's a team reporting for two clients:

Client A's Data Sources.

  • 1 Facebook Page

  • 1 Facebook Ads

  • 1 Instagram

Total: 3 data sources

Client B's Data Sources.

  • 1 Google Analytics

  • 1 Facebook Ads

  • 1 Facebook Page

  • 1 Instagram

Total: 4 data sources

Combined Total for Client A and Client B: 7 data sources

Important: Even though both clients use Facebook Ads, each connected account is counted separately.

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