Google Ads quality score metrics — Landing page experience, Ad relevance, Expected CTR, and Quality score — are all available in Whatagraph, but they use different names in the metrics list than they do in Google Ads. This article shows you which names to search for and how to add them to a keyword table.
Step 1. Click the keyword table widget to select it. The widget settings open in the right-hand drawer.
Step 2. In the Data tab, check that the Report type is set to Keyword view. These quality metrics are only available under that report type. If the widget is set to a different report type (for example, Campaign or Ad group), switch it to Keyword view first.
Step 4. Find to the Metrics section and click “+ Add metric”.
Step 5. Search for each metric using the names below. These are the Whatagraph names for the corresponding Google Ads metrics:
Landing page experience — search for Historical landing page quality score
Ad relevance — search for Historical creative quality score
Expected CTR — search for Historical search predicted ctr
Quality score — search for Historical quality score
Step 6. Click each metric to add it as a column in the table.
