Filtering campaigns by advertising channel type, such as Search, Display, or Performance Max, allows marketers to analyze performance metrics more effectively and tailor strategies for specific campaign goals.
Step 1. Choose your Google Ads source and drag a widget to your report:
Step 2. Make sure you are in the widget so that you can see the settings window on the right side of the screen, and select the "Campaign" report type:
Step 3. Click on "Add a filter" and look for the "Advertising channel type" dimension in the "Filter" section. Select the channel types that you want to filter and click on "Apply filter":
