Overview
This article explains how to create a widget that displays your Instagram paid advertising results. While Instagram's native integration only provides organic performance data, you can access your paid Instagram metrics through the Facebook Ads source connection.
Creating an Instagram Paid Widget
Step 1: Connect Your Facebook Ads Source
Navigate to the Sources section in your dashboard
Click on Add New Source
Select Facebook Ads from the available integrations
Follow the authentication prompts to connect your Facebook Ads account
Confirm the connection is successful
Important: You only need to connect one Facebook Ads source to access both Facebook and Instagram paid data. There's no need for a separate Instagram paid connection.
Step 2: Create a New Widget
Go to your dashboard or report where you want to add the widget
Add Widget from "Charts"
Select the widget type you want to create (Chart, Table, etc.)
Choose Facebook Ads as your data source
Step 3: Apply Instagram Filters
To display only Instagram paid results:
In the widget configuration panel, locate the Filter section
Click Add Filter
Select Publisher platform as the dimension
Choose the operator includes
Select Instagram from the drop-down list
Click Apply
Note: The "Publisher platform" dimension is crucial for separating Instagram data from other Facebook Ads platforms. Make sure this filter is applied correctly to ensure your widget shows Instagram-specific paid results.
Step 4: Configure Your Widget Display
Select the metrics you want to display (Impressions, Reach, Spend, etc.)
Set the time period for data analysis
Add a descriptive title to your widget
Troubleshooting
If your Instagram paid results aren't displaying correctly:
Verify your Facebook Ads source is properly connected
Confirm you've selected the correct "Publisher platform" filter
Check that your Instagram ads are active during your selected time period
Ensure your Facebook account has the correct permissions for accessing advertising data