Facebook Ads

Total engagements = share + reaction + comment;
Engagement rate = total_engagements / reach * 100;

Facebook

Total engagements = total_comments + total_reactions + total_shares;
Engagement rate = total_engagements / total_reach * 100;

Instagram

Engaged users = comments + likes;

Engagement rate = engaged_users / post_count / followers * 100;

Twitter

Engagements = retweet_count + favorite_count;

Engagement rate = engagements / count / followers * 100;

Twitter Ads

Engagement rate = (engagements / impressions) * 100

Linkedin Ads

Average Engagement = (chargeableClicks + nonchargeableClicks) / impressions * 100;

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