We have updated Google Ad Manager API from version 202202 to 202208. Read more to see what has changed with this integration.

Due to the change in the API, some metrics have been deprecated. They have been moved to the deprecated group that you can find here:

AD EXCHANGE GROUP

Active view enabled impressions
Active view measurable
Active view measured impressions
Active view viewable

Active view viewed impressions
Ad CTR
Ad eCPM
Ad impressions
Ad request CTR
Ad request eCPM
Ad requests
Average viewable time (secs)
Clicks
Coverage
CPC
CTR
Estimated revenue
Lift
Matched eCPM
Matched requests
TrueView skip rate
TrueView views
TrueView VTR
Video 25% views
Video 75% views
Video abandonment rate
Video drop-off rate

Due to the change in the API, we have also added new metrics and dimensions. Please check the list below:

AD SERVER GROUP

Ad server Active View % measurable impressions
Ad server Active View % viewable impressions
Ad server Active View average viewable time (seconds)
Ad server Active View eligible impressions
Ad server Active View measurable impressions
Ad server Active View revenue
Ad server Active View viewable impressions
Ad server begin to render impressions
Ad server responses served
Ad server unfiltered begin to render impressions

AD EXCHANGE GROUP

Ad Exchange Active View % measurable impressions

Ad Exchange Active View % viewable impressions
Ad Exchange Active View average viewable time (seconds)
Ad Exchange Active View eligible impressions
Ad Exchange Active View measurable impressions
Ad Exchange Active View revenue

Ad Exchange Active View viewable impressions
Ad Exchange ad request CTR
Ad Exchange ad request eCPM
Ad Exchange ad requests
Ad Exchange CPC
Ad Exchange lift
Ad Exchange match rate (Coverage)
Ad Exchange matched request CTR
Ad Exchange matched request eCPM
Ad Exchange responses served
Ad Exchange targeted clicks
Ad Exchange targeted impressions

TOTAL GROUP

Total Active View % measurable impressions
Total Active View % viewable impressions
Total Active View average viewable time (seconds)
Total Active View eligible impressions
Total Active View measurable impressions
Total Active View viewable impressions
Total ad requests
Total fill rate
Total responses served
Total unmatched ad requests

VIDEO GROUP

Drop-off rate
TrueView skip rate
TrueView views
TrueView VTR

Ad location
Ad type
Advertiser Domain
Advertiser Vertical
Bandwidth

Bidder ID
Bidder Name
Buyer Network ID
Buyer Network Name
Buying Agency
Carrier
Channel
Country Code
Dynamic allocation
First look pricing rule
First look pricing rule ID
Network partner name
OS version ID
OS version name
Site
URL
Video ad duration
Video AD type
Web property code

Due to the change in the API, some pre-made widgets will need to be updated or removed. Please check the list below:

Ad Exchange: estimated daily revenue cumulative
Total targeted impressions
Ad Exchange: estimated daily revenue
Impression / click funnel
eCPM
Ad Exchange: ad request eCPM daily dynamic
AdExchange: Active view viewable
AdExchange: Average viewable time (secs)
AdExchange: Active view enabled impressions
AdExchange: Active view measured impressions
AdExchange: Active view viewed impressions
AdExchange: Video 25% views
AdExchange: Video 75% views
AdExchange: TrueView skip rate
AdExchange: TrueView views
AdExchange: TrueView VTR
AdExchange: Ad impressions
AdExchange: Matched requests
AdExchange: Ad eCPM
AdExchange: Clicks
AdExchange: Estimated revenue
AdExchange: Coverage
AdExchange: CTR (Click-Through-Rate)
AdExchange: Lift
AdExchange: CPC (Cost per Click)

AdExchange: Ad requests
AdExchange: Ad request eCPM
AdExchange: Ad request CTR
AdExchange: Ad CTR
AdExchange: Video drop-off rate
AdExchange: Matched eCPM
AdExchange: Active View measurable
Total targeted clicks
Video view levels
Ad Exchange: matched eCPM daily dynamic