Abuse reports (The number of members that reported your newsletter as spam)

Average order revenue (Average revenue per one order)

Average subscribe rate (The average number of subscriptions per month for the list)

Average unsubscribe rate (The average number of unsubscribes per month for the list)

Campaign open rates + revenue

Campaign traffic

Click funnel

Click rate (The average click rate per campaign for the list)

Emails sent

Forwarded (Number of times the campaign was forwarded using Forward or a Friend form)

Goal: clicks + revenue

Goal: subscribers + revenue

Hard bounces (Hard bounces happen when an email can't be delivered. This can be caused by an invalid email address or an unexpected error during sending)

Open rate (The average open rate per campaign for the list)

Opens total ( The total amount of opens)

Revenue funnel

Soft bounces ( Soft bounces are recognized by the email server, but are returned to the sender for a variety of reasons. This can include issues like the mailbox being full or temporarily unavailable.)

Subscribers (The number of active members in the list)

Successful deliveries (The number of recipients that didn't hard or soft bounce on the campaign)

Top campaigns

Top countries

Top links clicked

Top subscribers

Total members/subscribers

Total revenue (The total revenue for a campaign. Calculated as the sum of all order totals minus shipping and tax totals)

Total spent

Traffic funnel

Unique clicks (The number of unique clicks for the list during this period)

Unique opens (The number of unique opens for the list during this period)

Unsubscribed total (The number of members who have unsubscribed from the list during this period)