Account Impressions

Account website clicks

Account engagement rate (The number of engagement actions divided by followers)

Account followers

Account engagement

Account impressions (week)

Account follows

Account new follows

Account new followers (New Instagram fans you've made during this period)

Account reach

Account reach (week)

Account total posts

Audience gender distribution

Audience by age distribution

General performance

Clicks by type

Click interactions

Content posting KPIs

Gender distribution across groups

Reach goals

Goal: followers

Goal: video views

Goal: stories engagement

Reach/ New followers

Impressions/ Reach

Reach/ Engagement

Followers/ Website clicks

Profile visits/ Reach

Follows/ engagements

Followers demographic distribution

Followers by country

Followers by city

Audience by demography

Performance by message

Performance by date

Performance by media type

Stories performance

Website click funnel

Engagement goals

Engagement rate (The number of engagement actions divided by followers)

Followers vs Follows

Impression vs Followers

Large media engagement

Large story engagement

Media engagement

Media engagement rate

Media comments

Media likes

Stories engagement

Stories replies

Stories exited

Stories back

Image impressions

Image reach

Image engagement rate

Image comments

Image likes

Image engagement

Image video views

Video views

Video impressions

Video reach

Video engagement rate

Video engagement

Video comments

Video likes

Video performance

Video saved

Stories impressions

Stories reach

Stories forward