Customer actions

Direct queries (The number of times the resource was shown when searching for the location directly)

Direct queries chart

Driving directions actions (The number of times the phone number was clicked)

Indirect queries (The number of times the resource was shown as a result of a categorical search (for example, restaurant))

Map views (The number of times the resource was viewed on Google Maps)

Map views chart

Merchant photo views (The number of views on photos uploaded by the merchant)

Photo views

Phone actions (The number of times the phone number was clicked)

Phone calls

Where customers view your business on Google

Search views (The number of times the resource was viewed on Google Search)

Reviews