For those that don't know, Criteo is a SaaS provider of online display advertisements. Criteo is used by marketers when implementing retargeting marketing. It essentially functions as an online personalized retargeting solution.
What's in this integration:
Criteo is used as one-point media campaign planning. With Whatagraph, you can now combine the data with other channels for a complete look of your performance.
You can monitor and report on a variety of metrics:
Costs, Win Rate, Viewed Displays;
Cost to Revenue, CTR, and Conversion Rate;
Get in touch via Live chat and learn how you can start using Criteo now!