For those that don't know, Criteo is a SaaS provider of online display advertisements. Criteo is used by marketers when implementing retargeting marketing. It essentially functions as an online personalized retargeting solution.

What's in this integration:

  • Criteo is used as one-point media campaign planning. With Whatagraph, you can now combine the data with other channels for a complete look of your performance.

  • You can monitor and report on a variety of metrics:

  • Costs, Win Rate, Viewed Displays;

  • Cost to Revenue, CTR, and Conversion Rate;

  • Qualified Visits.

Get in touch via Live chat and learn how you can start using Criteo now!

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