The cost related metrics that are bing pulled from any integrations and their API will always be the same as they reflect on the native integration analytics platform. Nonetheless, we understand the fact that when reporting to the end-reader you would like to take into consideration the margin (mark-up) that has been agreed upon with your client. This is where custom formulas come in place. This can be done for any values that include the currency output.

Step 1: Select the widget for which you would like the margin to be added and locate the tree dots next to the metric:

Step 2: In the formula builder menu select a numerical value that represents your margin (in this example 1,2 represents a margin of 20%) and multiply your metric. Also do not forget to select the value type as currency and give it a memorable name:

Step 3: now we have the option to either apply it to that particular widget or alternatively save it a template and re-use it in any future reports:

Here is a more visual representation of the entire process:

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