When you run multiple marketing campaigns for yourself or a client, you might want to showcase their performance in a single report instead of creating several campaign-level reports. There are several ways to do it, and the main difference is that:
- you can list data campaign-by-campaign; or
- you can add up data from multiple campaigns.
This step-by-step guide will help you make a better distinction between the two options.
If you want to simply list multiple campaigns in a single report without adding up their analytics data, you can do so by filtering the source.
Step 1. Choose the source you wish to pull data from (eg. Facebook Ads, Google Ads, etc.) and click Edit source.
Step 2. In the Filter data by field select Campaign. Then choose the first campaign you wish to include in your report.
Now all the widgets that you've added so far will show data only from this campaign. You will see this indicated at the bottom of each widget.
Tip: To clearly separate the campaigns in your report, use the Text comment widget.
Step 3. To list another campaign in the same report, you'll have to create another source filter. Start by making a copy of the existing filter.
Step 4. Once the copy is created, click on Edit source and select a different campaign.
Step 5. With the newly filtered source selected, start adding widgets.
This way, you can add as many campaigns as you want. Just make sure you filter your source correctly and have the corresponding filter selected when adding new widgets. Also, please note that depending on the number of widgets, your report might load slower and be larger in size.
Adding up data from multiple campaigns
Another way is to add up data from multiple campaigns, which means your widgets would show totals from Campaign 1 + Campaign 2 + Campaign 3, and so on.
Step 1. First and foremost, make sure the source is showing Account level data. If you filter your source to show data from only one campaign, multi-campaign filters on widget level will not work.
Step 2. Drag and drop the first widget you'd like to use in your report.
Step 3. Click on the widget and set the Report type to Campaign performance, then under the Campaign field start selecting campaigns you wish to show totals from.
In the example below, we are adding up Impressions data from two different Facebook Ads campaigns.
Step 4. The same action will have to be repeated for every single new widget you add to your report. The widgets will indicate they are showing data from multiple campaigns.