✨ Google Ads widgets available on Whatagraph ✨

  • Display impressions chart
  • Display interactions chart
  • Display conversions chart
  • Impressions (The number of times your campaign was shown)
  • Average position [deprecated]
  • Clicks (The amount of clicks on your campaign content)
  • Click through rate
  • Cost per click
  • Total cost
  • Conversions (Page visits that converted to transactions)
  • Conversion value
  • Cost per conversion
  • Conversion rate
  • Funnel activity
  • Funnel activity chart
  • Top countries
  • Top campaigns
  • Top ad groups
  • Top ad groups (small)
  • Search queries
  • Top text ads
  • Top text ads (small)
  • Top banner ads
  • Shopping Network Impressions chart
  • Shopping Network conversion chart
  • Shopping Network activity chart
  • Shopping Network funnel activity
  • All conversions (All actions that converted to transactions)
  • Video impressions and views chart
  • Video conversions chart
  • Video views vs clicks chart
  • Top ads (conversions)
  • Top ads
  • Top ads (small)
  • Keywords
  • Top cities
  • Top cities (small)
  • Keywords queries
  • Video impressions vs conversion chart
  • Top bid goals
  • Video impressions vs conversions
  • Call insights
  • Call insight chart
  • Video views (The number of times your video was viewed)
  • Video view rate (The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads)
  • Average cost per video view (The average amount you pay each time someone views your ad. The average CPV is defined by total cost of all ad views divided by the number of views)
  • Video click (The number of clicks)
  • Video CTR (The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions))
  • Video conversion value (The total value of all your conversions, including those that are estimated)
  • Video conversion rate (This is how often a click on your ad resulted in a conversion)
  • Cost per video conversion (Total cost divided by all conversions)
  • Total video cost (The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period)
  • Video engagement (The number of engagements. An engagement occurs when a viewer expands your Lightbox ad)
  • Video engagement rate (How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown)
  • Top impression share (The percentage of your Shopping ad impressions that are shown in the most prominent Shopping position)
  • Search impression share (The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive)
  • Shopping Network clicks (The number of clicks)
  • Average CPC (The total cost of all Shopping Network campaign clicks divided by the total number of clicks received)
  • Shopping click through rate (The number of clicks your shopping ad receives divided by the number of times your ad is shown)
  • Cross device conversions on Shopping Network (Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser)
  • Search click share (Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser)
  • Shopping Network conversion value (The total value of all of your conversions, including those that are estimated)
  • Value per shopping conversion (The value, on average, of all conversions)
  • Shopping Network conversion rate (This is how often a click on your ad resulted in a conversion)
  • Cost per shopping conversion (Total cost divided by all conversions)
  • Total Shopping Network cost (The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period)
  • Gmail forwards (The number of times your ad was forwarded to someone else as a message)
  • Gmail saves (The number of times someone has saved your Gmail ad to their inbox as a message)
  • Gmail secondary clicks (The number of clicks to your landing page on the expanded state of Gmail ads)
  • Cross devices conversions on Display (Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser)
  • Display interaction rate (How often people interact with your ad after it is shown to them)
  • Average display cost (The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions)
  • Display conversion rate (All Conversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion)
  • Display conversion value (The total value of all of your conversions, including those that are estimated)
  • Value per Display conversion (The value, on average, of all conversions)
  • Cost per Display conversion (Total cost divided by all conversions)
  • Total Display cost (The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period)
  • Display engagement (The number of engagements. An engagement occurs when a viewer expands your Lightbox ad)
  • Display engagement rate (How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown)
  • Video impressions and video views
  • Video conversions (Best estimate of the total number of conversions that Google Ads drives)
  • Video views vs clicks 
  • Shopping Network Impressions (Count of how often your ad has appeared on a search results page or website on the Google Network)
  • Shopping Network  conversions (Best estimate of the total number of conversions that Google Ads drives)
  • Shopping Network  funnel activity
  • Display impressions (Count on how often your ad has appeared on a search results page or website on the Google Network)
  • Display interactions (An interaction is the main user action associated with an ad format-clicks)
  • Display conversions (Best estimate of the total number of conversions that Google Ads drives)
  • Display funnel activity
  • Top Video campaigns
  • Top Shopping Campaigns
  • Top Display Campaigns
  • Video quartile rates
  • Video conversion types
  • Ad extensions
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