✨ Facebook Ads widgets available on Whatagraph ✨
Note: To learn more about the deprecated metrics, please refer to this article.
10 second video views (Shows the number of times visitors viewed your videos for at least 10 seconds or near the end)
Ad clicks by audience
Ad impressions by audience
Average cost for 1000 impressions
Average cost for each 10 second view
Averages cost to reach 1000 users
Average % of video watched (Shows the average percentage of your video ads content viewed by FB users)
Average watching time (Shows the average time people spent watching videos during the given period)
Baskets adds line chart
Call to action clicks (Clicks on your call to action button in your Facebook Ad campaigns)
Canvas view percentage
Canvas view time
Check-ins (The number of check-ins to your Facebook Page that are attributed to your adverts)
Checkouts initiated line chart
Click through rate (The percentage of times that people saw your ad and performed a click)
Clicks to website (Shows the number of people directed to your website from your ads)
Content views line chart
Conversion demographics (age)
Conversion demographics (gender)
Conversion demographics (gender, age)
Conversion rate
Conversion rate by landing page views [deprecated] (Conversions divided by landing page views)
Conversion value (The total revenue returned from conversions or Facebook credit spends that occurred on your website or app)
Conversion value of On-Facebook purchase
Cost per click
Cost per completed website registration [deprecated]
Cost per conversion
Cost per engagement
Cost per landing page view
Cost per lead
Cost per like
Cost per messaging reply (The average cost for a messaging reply)
Cost per new messaging conversation
Cost per offline purchase [deprecated]
Cost per On-Facebook purchase [deprecated] (The average cost of On‑Facebook purchase)
Cost per website add to basket [deprecated]
Cost per website add to wishlist [deprecated]
Cost per website checkout initiated [deprecated]
Cost per website content views [deprecated]
Cost per website lead [deprecated]
Cost per website payment info add [deprecated]
Cost per website purchase [deprecated]
Cost per website search [deprecated]
Engagement rate (The number of engagement actions divided by reach)
Event responses (The number of people who responded with Interested or Going to your Facebook event, attributed to your adverts)
Form leads column chart
Impressions (Shows the number of times your ads were shown)
Impressions are chart
Frequency (The average number of times that each person saw your ad)
Landing page views (The number of times that a person clicked on an ad link and then successfully loaded the destination web page)
Landing page views line chart
Leads (form) [deprecated] (Shows the number of leads captured with your Facebook Ads)
Link Clicks (Shows the number of clicks on links to select destinations on or off Facebook)
Messaging (The number of messaging conversations on Facebook Messenger, attributed to your ads)
Offers saved (The number of people who saved your offer)
Offline ad-to-basket conversion value
Offline payment info add conversion value
Offline purchase conversion value
Offline registrations completed conversion value
On-Facebook purchases (The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your adverts)
On-Facebook purchases line chart
Other top ads (Shows top performing ads based on clicks, CTR, cost per click, impressions and budget)
Outbound clicks (The number of clicks on links that take people off Facebook-owned properties)
Outbound clicks line chart
Outbound CTR (The percentage of times that people saw your ad and performed an outbound click)
Page engagement (The total number of actions that people took on your Facebook Page and its posts, attributed to your adverts)
Page likes by audience
Payment info line chart
Post comments (The number of comments on your adverts)
Post reactions (The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry)
Registrations line chart
Relevance score (A rating 1 to 10 that estimates how well your target audience is responding to your ad)
Replies (The number of messaging replies that people sent to your business from Facebook Messenger, attributed to your acts)
Searches line chart
Social clicks (Shows the number of people who clicked on an ad when displayed with social information)
Social reach (Shows the number of people who saw your ad when displayed with social information (e.g. John Doe Likes this)
Top ad placement (Shows top ad placement based on clicks, CTR, cost per click, impressions and budget spent)
Top ad sets (Shows top ad sets based on clicks, CTR, cost per click, impressions and budget spent)
Top ad sets (conversions, large) (Shows top ad sets based on impressions, CTA clicks, CTR, conversions (including conversion rate and cost per conversion) and budget spent)
Top ad sets (conversions, small)
Top ads list
Top campaigns (Shows your top campaigns based on clicks, CTR, cost per click, impressions and budget spent)
Top campaigns (conversions) (Shows top campaigns based on impressions, CTA clicks, CTR, conversions (including conversion rate and cost per conversion) and budget spent)
Top conversions ads list
Top offsite conversions
Top performing ads (Shows your top performing ads based on clicks, CTR, cost per click, impressions and budget spent)
Top traffic ads list
Top video ads list
Total clicks (Shows the total number of clicks (actions) anywhere on your Facebook ad)
Total conversions [deprecated] (Shows the number of conversions tracked by the pixel on your website and attributed to your ads)
Total reach (The number of people who saw your ads at least once)
Total spent on ads (Budget spent on Facebook ads during the period)
Views by video length (Total number of views categorized by video length)
Traffic demographics (age)
Traffic demographics (gender)
Traffic demographics (age, gender)
Video demographics (age)
Video demographics (gender)
Video demographics (age, gender)
Views by video length
Video views column chart
Website adds to basket (The number of add to basket events tracked by pixel on your website and attributed to your adverts)
Website adds to basket conversion value
Website adds to wishlist (The number of add to wishlist events tracked by the pixel on your website and attributed to your adverts)
Website adds to wishlist conversion value
Website checkouts initiated (The number of website checkouts initiated events tracked by the pixel on your website and attributed to your adverts)
Website checkouts initiated conversion value
Website lead conversion value
Website content views (The number of website content views events tracked by the pixel on your website and attributed to your adverts)
Website content views conversion value
Website leads column chart
Website leads (large) (Shows the number of the lead events tracked by the pixel on your website and attributed to your ads)
Website leads (small)
Website payment info add conversion value
Website payment info adds (The number of add payment info events tracked by the pixel on your website and attributed to your adverts)
Website purchase ROAS (Shows return on ad spent)
Website purchases (Shows the number of purchase events tracked by the pixel on your website and attributed to your ads)
Website purchases conversion value
Website registrations completed (The number of complete registration events tracked by the pixel on your website and attributed to your adverts)
Website registrations completed conversion value
Website searches (The number of website searches events tracked by the pixel on your website and attributed to your adverts)
Website searches conversion value
Wishlist adds line chart