✨ Facebook Ads widgets available on Whatagraph ✨

Note: To learn more about the deprecated metrics, please refer to this article.

  • 10 second video views (Shows the number of times visitors viewed your videos for at least 10 seconds or near the end)

  • Ad clicks by audience

  • Ad impressions by audience

  • Average cost for 1000 impressions

  • Average cost for each 10 second view

  • Averages cost to reach 1000 users

  • Average % of video watched (Shows the average percentage of your video ads content viewed by FB users)

  • Average watching time (Shows the average time people spent watching videos during the given period)

  • Baskets adds line chart

  • Call to action clicks (Clicks on your call to action button in your Facebook Ad campaigns)

  • Canvas view percentage

  • Canvas view time

  • Check-ins (The number of check-ins to your Facebook Page that are attributed to your adverts)

  • Checkouts initiated line chart

  • Click through rate (The percentage of times that people saw your ad and performed a click)

  • Clicks to website (Shows the number of people directed to your website from your ads)

  • Content views line chart

  • Conversion demographics (age)

  • Conversion demographics (gender)

  • Conversion demographics (gender, age)

  • Conversion rate

  • Conversion rate by landing page views [deprecated] (Conversions divided by landing page views)

  • Conversion value (The total revenue returned from conversions or Facebook credit spends that occurred on your website or app)

  • Conversion value of On-Facebook purchase

  • Cost per click  

  • Cost per completed website registration [deprecated]

  • Cost per conversion 

  • Cost per engagement

  • Cost per landing page view

  • Cost per lead

  • Cost per like

  • Cost per messaging reply (The average cost for a messaging reply) 

  • Cost per new messaging conversation  

  • Cost per offline purchase [deprecated]

  • Cost per On-Facebook purchase [deprecated] (The average cost of On‑Facebook purchase)

  • Cost per website add to basket [deprecated]

  • Cost per website add to wishlist [deprecated]

  • Cost per website checkout initiated [deprecated]

  • Cost per website content views [deprecated]

  • Cost per website lead [deprecated]

  • Cost per website payment info add [deprecated]

  • Cost per website purchase [deprecated]

  • Cost per website search [deprecated]

  • Engagement rate (The number of engagement actions divided by reach)

  • Event responses (The number of people who responded with Interested or Going to your Facebook event, attributed to your adverts)

  • Form leads column chart

  • Impressions (Shows the number of times your ads were shown)

  • Impressions are chart 

  • Frequency (The average number of times that each person saw your ad)

  • Landing page views (The number of times that a person clicked on an ad link and then successfully loaded the destination web page)

  • Landing page views line chart

  • Leads (form) [deprecated] (Shows the number of leads captured with your Facebook Ads)

  • Link Clicks (Shows the number of clicks on links to select destinations on or off Facebook)

  • Messaging (The number of messaging conversations on Facebook Messenger, attributed to your ads)

  • Offers saved (The number of people who saved your offer)

  • Offline ad-to-basket conversion value

  • Offline payment info add conversion value

  • Offline purchase conversion value

  • Offline registrations completed conversion value

  • On-Facebook purchases (The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your adverts)

  • On-Facebook purchases line chart

  • Other top ads (Shows top performing ads based on clicks, CTR, cost per click, impressions and budget)

  • Outbound clicks (The number of clicks on links that take people off Facebook-owned properties)

  • Outbound clicks line chart

  • Outbound CTR (The percentage of times that people saw your ad and performed an outbound click)

  • Page engagement (The total number of actions that people took on your Facebook Page and its posts, attributed to your adverts)

  • Page likes by audience

  • Payment info line chart

  • Post comments (The number of comments on your adverts)

  • Post reactions (The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry)

  • Registrations line chart

  • Relevance score (A rating 1 to 10 that estimates how well your target audience is responding to your ad)

  • Replies (The number of messaging replies that people sent to your business from Facebook Messenger, attributed to your acts)

  • Searches line chart

  • Social clicks (Shows the number of people who clicked on an ad when displayed with social information)

  • Social reach (Shows the number of people who saw your ad when displayed with social information (e.g. John Doe Likes this)

  • Top ad placement (Shows top ad placement based on clicks, CTR, cost per click, impressions and budget spent)

  • Top ad sets (Shows top ad sets based on clicks, CTR, cost per click, impressions and budget spent)

  • Top ad sets  (conversions, large) (Shows top ad sets based on impressions, CTA clicks, CTR, conversions (including conversion rate and cost per conversion) and budget spent)

  • Top ad sets (conversions, small)

  • Top ads list

  • Top campaigns (Shows your top campaigns based on clicks, CTR, cost per click, impressions and budget spent)

  • Top campaigns (conversions) (Shows top campaigns based on impressions, CTA clicks, CTR, conversions (including conversion rate and cost per conversion) and budget spent)

  • Top conversions ads list

  • Top offsite conversions

  • Top performing ads (Shows your top performing ads based on clicks, CTR, cost per click, impressions and budget spent)

  • Top traffic ads list

  • Top video ads list

  • Total clicks (Shows the total number of clicks (actions) anywhere on your Facebook ad)

  • Total conversions [deprecated] (Shows the number of conversions tracked by the pixel on your website and attributed to your ads)

  • Total reach (The number of people who saw your ads at least once)

  • Total spent on ads (Budget spent on Facebook ads during the period)

  • Views by video length (Total number of views categorized by video length)

  • Traffic demographics (age)

  • Traffic demographics (gender)

  • Traffic demographics (age, gender)

  • Video demographics (age)

  • Video demographics (gender)

  • Video demographics (age, gender)

  • Views by video length

  • Video views column chart

  • Website adds to basket (The number of add to basket events tracked by pixel on your website and attributed to your adverts)

  • Website adds to basket conversion value

  • Website adds to wishlist (The number of add to wishlist events tracked by the pixel on your website and attributed to your adverts)

  • Website adds to wishlist conversion value

  • Website checkouts initiated (The number of website checkouts initiated events tracked by the pixel on your website and attributed to your adverts)

  • Website checkouts initiated conversion value

  • Website lead conversion value

  • Website content views (The number of website content views events tracked by the pixel on your website and attributed to your adverts)

  • Website content views conversion value

  • Website leads column chart

  • Website leads (large) (Shows the number of the lead events tracked by the pixel on your website and attributed to your ads)

  • Website leads (small)

  • Website payment info add conversion value

  • Website payment info adds (The number of add payment info events tracked by the pixel on your website and attributed to your adverts)

  • Website purchase ROAS (Shows return on ad spent) 

  • Website purchases (Shows the number of purchase events tracked by the pixel on your website and attributed to your ads)

  • Website purchases conversion value

  • Website registrations completed (The number of complete registration events tracked by the pixel on your website and attributed to your adverts)

  • Website registrations completed conversion value

  • Website searches (The number of website searches events tracked by the pixel on your website and attributed to your adverts)

  • Website searches conversion value

  • Wishlist  adds line chart

Did this answer your question?