✨ Facebook Ads widgets available on Whatagraph ✨

Note: To learn more about the deprecated metrics, please refer to this article.

  • 10 second video views (Shows the number of times visitors viewed your videos for at least 10 seconds or near the end)
  • Ad clicks by audience
  • Ad impressions by audience
  • Average cost for 1000 impressions
  • Average cost for each 10 second view
  • Averages cost to reach 1000 users
  • Average % of video watched (Shows the average percentage of your video ads content viewed by FB users)
  • Average watching time (Shows the average time people spent watching videos during the given period)
  • Baskets adds line chart
  • Call to action clicks (Clicks on your call to action button in your Facebook Ad campaigns)
  • Canvas view percentage
  • Canvas view time
  • Check-ins (The number of check-ins to your Facebook Page that are attributed to your adverts)
  • Checkouts initiated line chart
  • Click through rate (The percentage of times that people saw your ad and performed a click)
  • Clicks to website (Shows the number of people directed to your website from your ads)
  • Content views line chart
  • Conversion demographics (age)
  • Conversion demographics (gender)
  • Conversion demographics (gender, age)
  • Conversion rate
  • Conversion rate by landing page views [deprecated] (Conversions divided by landing page views)
  • Conversion value (The total revenue returned from conversions or Facebook credit spends that occurred on your website or app)
  • Conversion value of On-Facebook purchase
  • Cost per click  
  • Cost per completed website registration [deprecated]
  • Cost per conversion 
  • Cost per engagement
  • Cost per landing page view
  • Cost per lead
  • Cost per like
  • Cost per messaging reply (The average cost for a messaging reply) 
  • Cost per new messaging conversation  
  • Cost per offline purchase [deprecated]
  • Cost per On-Facebook purchase [deprecated] (The average cost of On‑Facebook purchase)
  • Cost per website add to basket [deprecated]
  • Cost per website add to wishlist [deprecated]
  • Cost per website checkout initiated [deprecated]
  • Cost per website content views [deprecated]
  • Cost per website lead [deprecated]
  • Cost per website payment info add [deprecated]
  • Cost per website purchase [deprecated]
  • Cost per website search [deprecated]
  • Engagement rate (The number of engagement actions divided by reach)
  • Event responses (The number of people who responded with Interested or Going to your Facebook event, attributed to your adverts)
  • Form leads column chart
  • Impressions (Shows the number of times your ads were shown)
  • Impressions are chart 
  • Frequency (The average number of times that each person saw your ad)
  • Landing page views (The number of times that a person clicked on an ad link and then successfully loaded the destination web page)
  • Landing page views line chart
  • Leads (form) [deprecated] (Shows the number of leads captured with your Facebook Ads)
  • Link Clicks (Shows the number of clicks on links to select destinations on or off Facebook)
  • Messaging (The number of messaging conversations on Facebook Messenger, attributed to your ads)
  • Offers saved (The number of people who saved your offer)
  • Offline ad-to-basket conversion value
  • Offline payment info add conversion value
  • Offline purchase conversion value
  • Offline registrations completed conversion value
  • On-Facebook purchases (The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your adverts)
  • On-Facebook purchases line chart
  • Other top ads (Shows top performing ads based on clicks, CTR, cost per click, impressions and budget)
  • Outbound clicks (The number of clicks on links that take people off Facebook-owned properties)
  • Outbound clicks line chart
  • Outbound CTR (The percentage of times that people saw your ad and performed an outbound click)
  • Page engagement (The total number of actions that people took on your Facebook Page and its posts, attributed to your adverts)
  • Page likes by audience
  • Payment info line chart
  • Post comments (The number of comments on your adverts)
  • Post reactions (The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry)
  • Registrations line chart
  • Relevance score (A rating 1 to 10 that estimates how well your target audience is responding to your ad)
  • Replies (The number of messaging replies that people sent to your business from Facebook Messenger, attributed to your acts)
  • Searches line chart
  • Social clicks (Shows the number of people who clicked on an ad when displayed with social information)
  • Social reach (Shows the number of people who saw your ad when displayed with social information (e.g. John Doe Likes this)
  • Top ad placement (Shows top ad placement based on clicks, CTR, cost per click, impressions and budget spent)
  • Top ad sets (Shows top ad sets based on clicks, CTR, cost per click, impressions and budget spent)
  • Top ad sets  (conversions, large) (Shows top ad sets based on impressions, CTA clicks, CTR, conversions (including conversion rate and cost per conversion) and budget spent)
  • Top ad sets (conversions, small)
  • Top ads list
  • Top campaigns (Shows your top campaigns based on clicks, CTR, cost per click, impressions and budget spent)
  • Top campaigns (conversions) (Shows top campaigns based on impressions, CTA clicks, CTR, conversions (including conversion rate and cost per conversion) and budget spent)
  • Top conversions ads list
  • Top offsite conversions
  • Top performing ads (Shows your top performing ads based on clicks, CTR, cost per click, impressions and budget spent)
  • Top traffic ads list
  • Top video ads list
  • Total clicks (Shows the total number of clicks (actions) anywhere on your Facebook ad)
  • Total conversions [deprecated] (Shows the number of conversions tracked by the pixel on your website and attributed to your ads)
  • Total reach (The number of people who saw your ads at least once)
  • Total spent on ads (Budget spent on Facebook ads during the period)
  • Views by video length (Total number of views categorized by video length)
  • Traffic demographics (age)
  • Traffic demographics (gender)
  • Traffic demographics (age, gender)
  • Video demographics (age)
  • Video demographics (gender)
  • Video demographics (age, gender)
  • Views by video length
  • Video views column chart
  • Website adds to basket (The number of add to basket events tracked by pixel on your website and attributed to your adverts)
  • Website adds to basket conversion value
  • Website adds to wishlist (The number of add to wishlist events tracked by the pixel on your website and attributed to your adverts)
  • Website adds to wishlist conversion value
  • Website checkouts initiated (The number of website checkouts initiated events tracked by the pixel on your website and attributed to your adverts)
  • Website checkouts initiated conversion value
  • Website lead conversion value
  • Website content views (The number of website content views events tracked by the pixel on your website and attributed to your adverts)
  • Website content views conversion value
  • Website leads column chart
  • Website leads (large) (Shows the number of the lead events tracked by the pixel on your website and attributed to your ads)
  • Website leads (small)
  • Website payment info add conversion value
  • Website payment info adds (The number of add payment info events tracked by the pixel on your website and attributed to your adverts)
  • Website purchase ROAS (Shows return on ad spent) 
  • Website purchases (Shows the number of purchase events tracked by the pixel on your website and attributed to your ads)
  • Website purchases conversion value
  • Website registrations completed (The number of complete registration events tracked by the pixel on your website and attributed to your adverts)
  • Website registrations completed conversion value
  • Website searches (The number of website searches events tracked by the pixel on your website and attributed to your adverts)
  • Website searches conversion value
  • Wishlist  adds line chart
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