✨ Facebook Ads widgets available on Whatagraph ✨
Note: To learn more about the deprecated metrics, please refer to this article.
- 10 second video views (Shows the number of times visitors viewed your videos for at least 10 seconds or near the end)
- Ad clicks by audience
- Ad impressions by audience
- Average cost for 1000 impressions
- Average cost for each 10 second view
- Averages cost to reach 1000 users
- Average % of video watched (Shows the average percentage of your video ads content viewed by FB users)
- Average watching time (Shows the average time people spent watching videos during the given period)
- Baskets adds line chart
- Call to action clicks (Clicks on your call to action button in your Facebook Ad campaigns)
- Canvas view percentage
- Canvas view time
- Check-ins (The number of check-ins to your Facebook Page that are attributed to your adverts)
- Checkouts initiated line chart
- Click through rate (The percentage of times that people saw your ad and performed a click)
- Clicks to website (Shows the number of people directed to your website from your ads)
- Content views line chart
- Conversion demographics (age)
- Conversion demographics (gender)
- Conversion demographics (gender, age)
- Conversion rate
- Conversion rate by landing page views [deprecated] (Conversions divided by landing page views)
- Conversion value (The total revenue returned from conversions or Facebook credit spends that occurred on your website or app)
- Conversion value of On-Facebook purchase
- Cost per click
- Cost per completed website registration [deprecated]
- Cost per conversion
- Cost per engagement
- Cost per landing page view
- Cost per lead
- Cost per like
- Cost per messaging reply (The average cost for a messaging reply)
- Cost per new messaging conversation
- Cost per offline purchase [deprecated]
- Cost per On-Facebook purchase [deprecated] (The average cost of On‑Facebook purchase)
- Cost per website add to basket [deprecated]
- Cost per website add to wishlist [deprecated]
- Cost per website checkout initiated [deprecated]
- Cost per website content views [deprecated]
- Cost per website lead [deprecated]
- Cost per website payment info add [deprecated]
- Cost per website purchase [deprecated]
- Cost per website search [deprecated]
- Engagement rate (The number of engagement actions divided by reach)
- Event responses (The number of people who responded with Interested or Going to your Facebook event, attributed to your adverts)
- Form leads column chart
- Impressions (Shows the number of times your ads were shown)
- Impressions are chart
- Frequency (The average number of times that each person saw your ad)
- Landing page views (The number of times that a person clicked on an ad link and then successfully loaded the destination web page)
- Landing page views line chart
- Leads (form) [deprecated] (Shows the number of leads captured with your Facebook Ads)
- Link Clicks (Shows the number of clicks on links to select destinations on or off Facebook)
- Messaging (The number of messaging conversations on Facebook Messenger, attributed to your ads)
- Offers saved (The number of people who saved your offer)
- Offline ad-to-basket conversion value
- Offline payment info add conversion value
- Offline purchase conversion value
- Offline registrations completed conversion value
- On-Facebook purchases (The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your adverts)
- On-Facebook purchases line chart
- Other top ads (Shows top performing ads based on clicks, CTR, cost per click, impressions and budget)
- Outbound clicks (The number of clicks on links that take people off Facebook-owned properties)
- Outbound clicks line chart
- Outbound CTR (The percentage of times that people saw your ad and performed an outbound click)
- Page engagement (The total number of actions that people took on your Facebook Page and its posts, attributed to your adverts)
- Page likes by audience
- Payment info line chart
- Post comments (The number of comments on your adverts)
- Post reactions (The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry)
- Registrations line chart
- Relevance score (A rating 1 to 10 that estimates how well your target audience is responding to your ad)
- Replies (The number of messaging replies that people sent to your business from Facebook Messenger, attributed to your acts)
- Searches line chart
- Social clicks (Shows the number of people who clicked on an ad when displayed with social information)
- Social reach (Shows the number of people who saw your ad when displayed with social information (e.g. John Doe Likes this)
- Top ad placement (Shows top ad placement based on clicks, CTR, cost per click, impressions and budget spent)
- Top ad sets (Shows top ad sets based on clicks, CTR, cost per click, impressions and budget spent)
- Top ad sets (conversions, large) (Shows top ad sets based on impressions, CTA clicks, CTR, conversions (including conversion rate and cost per conversion) and budget spent)
- Top ad sets (conversions, small)
- Top ads list
- Top campaigns (Shows your top campaigns based on clicks, CTR, cost per click, impressions and budget spent)
- Top campaigns (conversions) (Shows top campaigns based on impressions, CTA clicks, CTR, conversions (including conversion rate and cost per conversion) and budget spent)
- Top conversions ads list
- Top offsite conversions
- Top performing ads (Shows your top performing ads based on clicks, CTR, cost per click, impressions and budget spent)
- Top traffic ads list
- Top video ads list
- Total clicks (Shows the total number of clicks (actions) anywhere on your Facebook ad)
- Total conversions [deprecated] (Shows the number of conversions tracked by the pixel on your website and attributed to your ads)
- Total reach (The number of people who saw your ads at least once)
- Total spent on ads (Budget spent on Facebook ads during the period)
- Views by video length (Total number of views categorized by video length)
- Traffic demographics (age)
- Traffic demographics (gender)
- Traffic demographics (age, gender)
- Video demographics (age)
- Video demographics (gender)
- Video demographics (age, gender)
- Views by video length
- Video views column chart
- Website adds to basket (The number of add to basket events tracked by pixel on your website and attributed to your adverts)
- Website adds to basket conversion value
- Website adds to wishlist (The number of add to wishlist events tracked by the pixel on your website and attributed to your adverts)
- Website adds to wishlist conversion value
- Website checkouts initiated (The number of website checkouts initiated events tracked by the pixel on your website and attributed to your adverts)
- Website checkouts initiated conversion value
- Website lead conversion value
- Website content views (The number of website content views events tracked by the pixel on your website and attributed to your adverts)
- Website content views conversion value
- Website leads column chart
- Website leads (large) (Shows the number of the lead events tracked by the pixel on your website and attributed to your ads)
- Website leads (small)
- Website payment info add conversion value
- Website payment info adds (The number of add payment info events tracked by the pixel on your website and attributed to your adverts)
- Website purchase ROAS (Shows return on ad spent)
- Website purchases (Shows the number of purchase events tracked by the pixel on your website and attributed to your ads)
- Website purchases conversion value
- Website registrations completed (The number of complete registration events tracked by the pixel on your website and attributed to your adverts)
- Website registrations completed conversion value
- Website searches (The number of website searches events tracked by the pixel on your website and attributed to your adverts)
- Website searches conversion value
- Wishlist adds line chart