Reporting Best Practices in Whatagraph
When working with The Trade Desk data in Whatagraph, selecting the appropriate report types is essential for ensuring accurate and comprehensive reporting. This article explains how to retrieve accurate aggregated cost figures and specific metrics like Ad format and Device type.
Accurate Cost Data Retrieval
To calculate the most accurate aggregated cost figures from The Trade Desk:
Use the Time of Day report type within Whatagraph. This report type aggregates cost data in a way that minimizes discrepancies in totals, ensuring a more accurate representation.
Ad Format Metrics
To include Ad format metrics in your report:
Select the Ad Group Performance report type. This report specializes in providing detailed insights related to Ad formats.
Device Type Metrics
To add Device type metrics to your report:
Use the Browser report type. This selection focuses on device-specific data, making it easier to analyze performance by device type.
By following these best practices, you can ensure your reports reflect accurate cost data and meaningful campaign metrics, tailored to The Trade Desk's wide range of performance data.