✨ Facebook Page ✨

Audience by age
Categorizes the visitors by age (no specific numbers)

Audience by gender
Shows percentages men vs women

Average  watching time
Average  time people spend watching the video  

Clicks

Clicks on page CTA
Shows the number of clicks on page's call to action button

Completed  organic videos  
Shows  the number of times your organic video content was watched at 100% of its length  

Completed paid videos
Shows the number of times your paid video content was watched at 100% of its length

Each  post on average receives  
Shows  the number of likes, comments and shares each post on average receives  

Impressions
Shows  the total number of impressions seen of any content associated with your page  

Likes from ads

Likes from news feed

Organic video views
Shows the total number of times page's videos have been viewed for more than 3 seconds by organic reach

Page CTA clicks by gender
Shows gender and age of people who liked your page

Page video views
Shows the number of organic and paid video views that lasted for 10 seconds and more

Paid post impressions
Shows the number of people who saw any of your paid posts

Paid video views
Shows the total number of times page's promoted videos have been viewed for more than 3 seconds

Post comments

Post distribution

Post engagement rate

Post reach by fans

Post reactions

Top performing cities

Top performing posts
Shows the best performing posts based on post reach, number of clicks and engagement with a post

Top times for posting
Shows the best time to make a post

Total interactions
Shows the number of people who liked, shared, and commented on your website

Total organic video time watched
Shows the total amount of time people spend watching non-advertising videos on your page

Total page likes
Shows the total number of page's likes and dislikes

Unique impressions
Shows the number of people who saw any content related to your Fb page

Unique paid post impressions
Shows the number of unique people who saw any of your paid posts

Unique posts impressions
Shows the number of unique people who saw any of your Page posts

Video views
Shows the total number of times page's videos have been viewed for more than 3 seconds

Views vs clicks
Shows the total number of page's views and clicks for a given period

✨ Facebook Ads ✨

10 second video views
Shows the number of times visitors viewed your videos for at least 10 seconds or near the end

Ad clicks by audience

Ad impressions by audience

Average cost for 1000 impressions

Average cost for each 10 second view

Averages cost to reach 1000 users

Average % of video watched
Shows the average percentage of your video ads content viewed by Fb users

Average watching time
Shows the average time people spent watching videos during the given period

Call to action clicks
Clicks on your call to action button in your Facebook Ad campaigns

Canvas view percentage

Canvas view time

Check-ins
The number of check-ins to your Facebook Page that are attributed to your adverts

Click through rate
The percentage of times that people saw your ad and performed a click.

Clicks to website
Shows the number of people directed to your website from your ads

Conversion demographics (age)

Conversion demographics (gender)

Conversion demographics (gender, age)

Conversion rate

Conversion rate by landing page views
Conversions divided by landing page views

Conversion value
The total revenue returned from conversions or Facebook credit spends that occurred on your website or app

Conversion value of On-Facebook purchase

Cost per click  

Cost per completed website registration

Cost per conversion 

Cost per engagement

Cost per landing page view

Cost per lead

Cost per like

Cost per messaging reply
The average cost for a messaging reply 

Cost per new messaging conversation  

Cost per offline purchase

Cost per On-Facebook purchase
The average cost of On‑Facebook purchase

Cost per website add to basket

Cost per website add to wishlist

Cost per website checkout initiated

Cost per website content views

Cost per website lead

Cost per website payment info add

Cost per website purchase

Cost per website search

Engagement rate
The number of engagement actions divided by reach

Event responses
The number of people who responded with Interested or Going to your Facebook event, attributed to your adverts

Impressions
Shows the number of times your ads were shown

Frequency
The average number of times that each person saw your ad

Landing page views
The number of times that a person clicked on an ad link and then successfully loaded the destination web page

Leads (form)
Shows the number of leads captured with your Facebook Ads

Link Clicks
Shows the number of clicks on links to select destinations on or off Facebook

Messaging
The number of messaging conversations on Facebook Messenger, attributed to your ads

Offers saved
The number of people who saved your offer

Offline ad-to-basket conversion value

Offline payment info add conversion value

Offline purchase conversion value

Offline registrations completed conversion value

On-Facebook purchases
The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your adverts

Other top ads
Shows top performing ads based on clicks, CTR, cost per click, impressions and budget

Outbound clicks
The number of clicks on links that take people off Facebook-owned properties

Outbound CTR
The percentage of times that people saw your ad and performed an outbound click

Page engagement
The total number of actions that people took on your Facebook Page and its posts, attributed to your adverts

Page likes by audience

Post comments
The number of comments on your adverts

Post reactions
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry

Relevance score
A rating 1 to 10 that estimates how well your target audience is responding to your ad

Replies
The number of messaging replies that people sent to your business from Facebook Messenger, attributed to your acts

Social clicks
Shows the number of people who clicked on an ad when displayed with social information

Social reach
Shows the number of people who saw your ad when displayed with social information (e.g. John Doe Likes this)

Top ad placement
Shows top ad placement based on clicks, CTR, cost per click, impressions and budet spent

Top ad sets
Shows top ad sets based on clicks, CTR, cost per click, impressions and budet spent

Top ad sets  (conversions, large)
Shows top ad sets based on impressions, CTA clicks, CTR, conversions (including conversion rate and cost per conversion) and budget spent

Top ad sets (conversions, small)

Top ads list

Top campaigns
Shows your top campaigns based on clicks, CTR, cost per click, impressions and budget spent

Top campaigns (conversions)
Shows top campaigns based on impressions, CTA clicks, CTR, conversions (including conversion rate and cost per conversion) and budget spent

Top conversions ads list

Top offsite conversions

Top performing ads
Shows your top performing ads based on clicks, CTR, cost per click, impressions and budget spent

Top traffic ads list

Top video ads list

Total clicks
Shows the total number of clicks (actions) anywhere on your Facebook ad

Total conversions
Shows the number of conversions tracked by the pixel on your website and attributed to your ads

Total reach
The number of people who saw your ads at least once

Total spent on ads
Budget spent on Facebook ads during the period

Views by video length
Total number of views categorized by video length

Traffic demographics (age)

Traffic demographics (gender)

Traffic demographics (age, gender)

Video demographics (age)

Video demographics (gender)

Video demographics (age, gender)

Views by video length

Website adds to basket
The number of add to basket events tracked by pixel on your website and attributed to your adverts

Website adds to basket conversion value

Website adds to wishlist
The number of add to wishlist events tracked by the pixel on your website and attributed to your adverts

Website adds to wishlist conversion value

Website check-outs initiated
The number of website checkouts initiated events tracked by the pixel on your website and attributed to your adverts

Website checkouts initiated conversion value

Website content views
The number of website content views events tracked by the pixel on your website and attributed to your adverts

Website content views conversion value

Website lead conversion value

Website leads (large)
Shows the number of the lead events tracked by the pixel on your website and attributed to your ads

Website leads (small)

Website payment info add conversion value

Website payment info adds
The number of add payment info events tracked by the pixel on your website and attributed to your adverts

Website purchase ROAS
Shows return on ad spent  

Website purchases
Shows the number of purchase events tracked by the pixel on your website and attributed to your ads

Website purchases conversion value

Website registrations completed
The number of complete registration events tracked by the pixel on your website and attributed to your adverts

Website registrations completed conversion value

Website searches
The number of website searches events tracked by the pixel on your website and attributed to your adverts

Website searches conversion value

✨ LinkedIn Insights ✨

Countries
Shows distribution of your followers by their countries

Functions
Shows distribution of your followers by their job function

Industries
Shows distribution of your followers by industry type

New followers
Shows new LinkedIn fans you've made during the period 

Organic vs paid
Shows the number of organic and paid followers 

Post impressions
Shows the total number of post impressions during the period

Seniorities
Shows distribution of your followers by the degree of seniority

Sizes
Shows network size average of people who commented on your updates

Total followers
Shows total number of followers your account had at the end of report period

✨ Twitter Insights ✨

New followers
Shows new Twitter fans you've made during the period

New tweets
Shows the number of new tweets during the period   

Total followers
Shows a total number of Twitter accounts that follow you

Total following
Shows the total number of twitter accounts you follow

Total tweets so far
Shows a total number of times you've tweeted so far

Twitter users influenced by you the most

Your top influencers
Shows Twitter users who are the most active and in your "following list"

Your top tweet
Shows your top tweets based on engagement, retweets, and favorites

✨ Google AdWords ✨

All conversions
Shows the number of all actions that converted to a transaction

Average position
Shows your ad's rank against others

Bid goals
Shows top goals for your ads based on clicks, impressions, cost, average CPC, conversion, conversion cost, and status

Click through rate
The percentage of times that people saw your ad and performed a click.

Clicks
Shows the total number of clicks on your campaign content

Conversion rate

Conversion value
The total revenue returned from conversions that occurred on your website or app

Conversions
Shows the number of page visits that converted to a transaction

Cost per click  

Cost per conversion

Funnel activity
Shows the change in user activity during the period

Impressions
Shows the number of times your campaign was shown

Keywordless query 

Keywords 

Search queries 

Top ad groups
Shows ad groups that have the most clicks, impressions, conversions, and highest average position in Adwords

Top ads
Shows the best performing ads that have the most clicks, impressions, conversions, and highest average position in Adwords

Top banner ads 1&2
Shows best performing banner ads

Top campaigns  
Shows best performing campaigns

Top cities

Top countries
Shows countries which show the highest engagement with your ad (clicks, impressions, conversion)

Top text ads
Shows best performing text ads by clicks and conversions

Total cost
Shows the total cost spent on ads

✨ Google Analytics ✨

Average session time
Shows average time spent by visitors on your website

Bounce rate
Shows the percentage of sessions during which visitors leave the website without interacting with it

Channels with biggest decrease in traffic

Channels with highest increase in traffic

Channels with increased bounce rate 

Channels with most improved bounce rate 

Descending pages
Shows pages with the biggest decrease in views during the given period

Goal completions by channel
Shows the total number of visitors who have completed all elements defined for this particular goal.

Mobile vs desktop
Shows number of sessions held on a desktop vs mobile phone 

New vs returning
Shows the number of new vs returning sessions  

Page views by city
Shows which cities view your website the most

Page views by URL
Shows which webpages of your website are viewed the most

Pages with highest bounce rate

Pages with highest exit count 

Pages with most increased bounce rate   

Problematic devices
Shows which devices and their models have poor support of your website during a given period, resulting in increased bounce rate

Sessions
Shows the total number of periods during which a visitor interacts with your website

Sessions by browser 

Sessions by city 

Sessions by country 

Sessions by region 

Sources of traffic
Shows which sources have led visitors to your website

Top 5 completed goals

Top 5 most popular inside searches 

Top 5 pages & their load times 

Total page views

Total visitors

Trending pages
Shows the pages with the highest increase in views

Views per session
Shows the average amount of page views your users interact with during a session

All referrals
Shows the number of visitors who clicked on a link from another site

Click through rate
The percentage of times that people saw your ad and performed a click.

Impressions vs clicks 

Organic traffic
Shows the number of organic sessions in a given period

Organic vs Other
Compares the number of organic sessions with the number of other sessions

Social referrals
Shows the number of people that clicked on a link from social media site

Top landing pages 

Top searches  

Top searches extended

Top traffic sources
Shows which sources have led visitors to your website

Average campaign session time

Campaign bounce rate
Shows the percentage of single-page website sessions that campaigns generated

Campaign performance
Shows the best performing campaigns based on bounce rate and average session time

Campaign sessions
Shows the total number of website sessions that campaigns generated

Top 3 campaigns

Top performing campaign goals
Shows top performing campaign goals by the number of completions

Top email campaigns

Conversion rate

Conversion rate Shows the percentage of visits that resulted in a transaction

Descending products
Shows the products with biggest decrease in revenue

Descending pages

Least active cities
Shows least active cities by the number of transactions and conversion rate

Least active countries
Shows least active countries by the number of transactions and conversion rate

Most active cities
Shows most active cities by the number of transactions and conversion rate

Most active countries
Shows most active countries by the number of transactions and conversion rate

Performance by device
Shows performance by device by the number of transactions and conversion rate

Products by revenue
Shows top products by revenue they generate

Quantity
Shows the amount of units sold through transactions

Revenue
Shows purchases value generated through your website

Revenue by country
Shows top countries that bring the most revenues

Revenue sources
Shows which sources bring the most revenues

Transactions
Shows the number of orders completed through your website

Trending pages

Trending products
Shows products with biggest increase in revenue

Conversion rate

Impressions vs. Clicks
Shows the number of times people saw your ad and number of clicks on your ad.

Total page views

✨ Instagram Insights ✨

Engaged users
The number of unique users who clicked anywhere in your posts

Engagement rate
The number of engagement actions divided by followers

New followers
New Instagram fans you've made during this period

New posts

Top performing posts


Total followers

A number of Instagram followers you have

Total following
A number of Instagram account you follow

Total posts

✨ Twitter Ads ✨

Average CPM
Average overall cost per 1000 impressions

Average overall CPC
Average cost per click

Average CTR
Average overall click through rate

Campaign performance

Cost per video view

Engaged users
The number of unique users who clicked anywhere in your posts

Engagement rate
The number of engagement actions divided by followers

Engagements

Impressions

Total spend
The total amount you've spent so far on Twitter ads during this period

Video views
Total number of video views

 ✨ LinkedIn Ads ✨

Conversions
Shows total number of times people took a desired action after clicking on or seeing your ad

Leads
Shows the number of leads collected from LinkedIn members submitting their information in response to your ad

Impressions and clicks
Shows the number of times people saw your ad and number of clicks on your ad


Total social actions
Shows the volume of social engagement your ad received. Includes likes, comments, shares, and follow clicks

Total engagement
Indicates paid clicks plus social clicks on your LinkedIn ads


Average engagement
Shows how often people engaged with your ad (both paid and free clicks divided by total impressions)

 ✨ MailChimp ✨


Abuse reports
The number of members that reported your newsletter as spam

Average revenue

Average subscribe rate
The average number of subscriptions per month for the list

Average unsubscribe rate
The average number of unsubscriptions per month for the list

Click rate
The average click rate per campaign for the list

Forwards
Number of times the campaign was forwarded using Forward or a Friend form

Open rate
The average open rate per campaign for the list

Subscribers
The number of active members in the list

Successful deliveries
The number of recipients that didn't hard or soft bounce on the campaign

Top campaigns

Top countries

Top links clicked

Top subscribers

Total revenue
The total revenue for a campaign. Calculated as the sum of all order totals minus shipping and tax totals

Unique clicks
The number of unique clicks for the list during this period

Unique opens
The number of unique opens for the list during this period

Unsubscribed
The number of members who have unsubscribed from the list during this period

✨ Google My Business ✨

Direct queries
The number of times the resource was shown when searching for the location directly

Driving directions actions
The number of times the phone number was clicked

Indirect queries
The number of times the resource was shown as a result of a categorical search (for example, restaurant)

Local post CTA count
The number of times the call to action button was clicked

Local post search views
The number of times the local post was viewed on Google Search

Map views
The number of times the resource was viewed on Google Maps

Merchant photo count
The total number of photos that are currently live that have been uploaded by the merchant

Merchant photo views
The number of views on photos uploaded by the merchant.

Phone actions
The number of times the phone number was clicked

Search views
The number of times the resource was viewed on Google Search

Website actions
The number of times the website was clicked

✨ Custom ✨

Comment
Allows you to add comment sectiton

Comment with title

Data value
Allows you to insert own data values

Histogram of values
Allows you to create a histogram of own values

Line graph of values
Allows you to create a line graph of own values

Section
Allows you to add a new section to the report

Section with comment
Allows you to add a new section to the report + comment section

Static comment
Allows you to add a static comment

Text list with 1 value
Allows you to create a list of items based on 1 parameter

Text list with 2 values
Allows you to create a list of items based on 2 parameters

Text list with 3 values
Allows you to create a list of items based on 3 parameters

Text list with 4 values
Allows you to create a list of items based on 4 parameters

Text list with 5 values
Allows you to create a list of items based on 5 parameters

Your report title
Allows you to add a title to your report


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